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"It sounds like we have a lot to talk about."

- ANDY COHEN

I am available for work, just drop me a line at
phoebe.gallo94@gmail.com

Learn more about my experience below.

EXPERIENCE AND VISION

Hello! I'm a creative strategist specializing in thoughtful, holistic digital advertising and marketing. With nearly a decade of experience spanning design, marketing, and analytics, I bring a unique perspective to every project.

What I Do
I work at the intersection of creativity and data, crafting digital strategies that are both innovative and results-driven. My approach combines:

Creative content development
Strategic paid advertising (Facebook, Instagram, TikTok)
Email and text marketing
E-commerce optimization (Shopify, Squarespace)

My Approach
I believe in the power of data-driven creativity. By blending high-performing content with strategic testing, I develop comprehensive marketing programs that not only look great but also convert effectively.

My process is collaborative and transparent. I use project management tools to ensure smooth communication and seamless integration with your existing workflows.

How I Can Help
Whether you're looking to elevate your brand's digital presence, boost e-commerce sales, or develop a cohesive marketing strategy, I'm here to help. I can be an extension of your team, bringing fresh perspectives and proven strategies to help you reach your goals.

Let's Connect
If you're interested in working together or just want to chat about creative possibilities, I'd love to hear from you. Let's explore how we can bring your vision to life through thoughtful, data-informed creativity.

Email: phoebe.gallo94@gmail.com

CV

EDUCATION
Brown University
Major: Modern Culture and Media

BRANDOG DIGITAL
Senior Marketing Analyst
IMPACT
Client Website
Supported BRANDOG founders to launch, expand, and grow profitable Facebook & Instagram advertising accounts across 15+ clients. Established client-facing and internal project management systems to manage communications calendars, account goals, and overall data management according to client narrative & business strategies. Led creative strategy of ad accounts, including data management, daily optimization, copywriting, and design, leading a small team of designers to execute on all creative. Coordinated cross-functionally with internal & external teams to synthesize data and determine audience segmentation, delivery, and creative strategies. Supported BRANDOG founders in navigating large-scale platform and market changes, including the effects of COVID, privacy shifts, and broader consumer behavior. Regularly and rigorously reported on clients, developing data-driven digital strategies to result in monthly spend growth across clients.

STIX
Brand and Digital Marketer
CASE STUDY
Client Website
Led the execution of digital campaigns, content, and brand partnerships. Served as Project Manager & coordinated across departments to monitor marketing progress and achieve campaign benchmarks. Coordinated cross-functionally to regularly launch, track, and optimize digital product initiatives. Oversaw content strategy, including educational resources, organic social campaigns, email marketing, and landing pages. Designed a sustainable email program through 2x/week campaigns—including list building, segmentation, copy, and design—and 4x/quarter drip email updates, to increase conversion rate, ORs, and CTRs.

HEAT WAVES
Product Designer
Client Website
Designed digital products for clients across industries—including 3D renderings/gaming products and talent discovery platforms—in close collaboration with executive stakeholders in Design, Account Management, Technology, and Digital Strategy. Simplified complex flows and customer journeys to build scalable, organized, and branded digital systems. Drafted copy and messaging to assist in user wayfinding and customer success.

EVERYTABLE
Designer & Marketer
CASE STUDY
Client Website
Activated meaningful brand identity, positioning, and marketing strategies. Collaborated with the executive team to define brand pillars, comprehensive messaging framework, and visual and content strategy across brand touchpoints. Coordinated with Marketing & Ops teams to prepare, promote, and distribute marketing materials, managing logistics between the marketing team and all retail locations. Implemented department-wide project management systems.

7 FOR ALL MANKIND
Graphic Designer
CASE STUDY
Client Website
Worked closely with Marketing Director and Sr. Art Director to modernize the 7FAM brand, with a focus on a digital strategy & visual system. Owned email marketing strategy, design, and production, building a 16-template email database and dispatch strategy for 400,000+ recipients. Treated sale events as campaigns, developing a comprehensive visual and messaging framework for all DTC assets.

ADDITIONAL INITIATIVES

Compassion in SGV
Volunteer and Operations Director
Website
Contributed to a community organization supporting San Gabriel Valley AAPI communities. Developed volunteer onboarding and retention systems, managing shifts, email engagement, field communication, 1:1 meetings, and feedback to retain over 200 volunteers. Led Community Partnerships team, strengthening relationships and coalitions through events, partnerships, and fundraising for shared goals in community safety. As Operations Director, managed relations with the parent organization and Fiscal Sponsor, ensuring all operations were legal, organized, community-focused, and compliant with 501c(3) requirements.

Swing Left
Regional Organizing Coordinator
Website
Designed a digital strategy to expand volunteer capacity to 30 grassroots leaders, 10 groups, and 1,000s of volunteers through outreach, recruitment, and electoral programs. Recruited 1.8k volunteers to deliver 3k voter contact shifts and 100k calls, flipping a Republican Senate seat. Coordinated group-led fundraising, phone banking, and letter writing. Led statewide programs, trainings, and partnerships to recruit and activate activists. Trained groups on organizing platforms and recruitment. Managed relationships between grassroots groups, Swing Left, and the CO Coordinated Campaign.

Email: phoebe.gallo94@gmail.com