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"It sounds like we have a lot to talk about."
- ANDY COHEN
I am available for work, just drop me a line at
phoebe.gallo94@gmail.com
Learn more about my experience below.
phoebe.gallo94@gmail.com
Learn more about my experience below.
EXPERIENCE AND VISION
I sit between your digital, creative, and e-comm teams to ideate, script, and execute Meta advertising creative that, well, works!
With nearly a decade of experience in design, e-commerce, and performance marketing, I combine my deep knowledge of the advertising space with your brand and business goals, to develop, test, and run creative to help your brand scale profitably.
Capabilities deck
What I Do
I oversee and execute ad creative to run on your Meta advertising channels.
I pride myself on my ability to slot into your team structure - with experience across different marketing and creative disciplines, I can hop in and out of conversations and help distill stakeholders’ priorities and inputs into ads that expand your digital marketing.
In simpler words - I make ads, and collaborate with teams to make them.
How I Can Help
To keep it simple, here are my capabilities - think of these like a menu of options. Let’s discuss what will work for your team.
+ Creative ideation
+ Basic graphic design
+ Reporting
+ Analysis
+ Basic scriptwriting
+ Video guidance and feedback
+ Ad naming and loading
+ Account and campaign guidance and feedback
Let's Connect
If you're interested in working together or just want to chat about creative possibilities, I'd love to hear from you. Let's explore how we can bring your vision to life through thoughtful, data-informed creativity.
Email: phoebe.gallo94@gmail.com
CV
EDUCATION
Brown University
Major: Modern Culture and Media
BRANDOG DIGITAL
Senior Marketing Analyst
IMPACT
Client Website
Supported BRANDOG founders to launch, expand, and grow profitable Facebook & Instagram advertising accounts across 15+ clients. Established client-facing and internal project management systems to manage communications calendars, account goals, and overall data management according to client narrative & business strategies. Led creative strategy of ad accounts, including data management, daily optimization, copywriting, and design, leading a small team of designers to execute on all creative. Coordinated cross-functionally with internal & external teams to synthesize data and determine audience segmentation, delivery, and creative strategies. Supported BRANDOG founders in navigating large-scale platform and market changes, including the effects of COVID, privacy shifts, and broader consumer behavior. Regularly and rigorously reported on clients, developing data-driven digital strategies to result in monthly spend growth across clients.
STIX
Brand and Digital Marketer
CASE STUDY
Client Website
Led the execution of digital campaigns, content, and brand partnerships. Served as Project Manager & coordinated across departments to monitor marketing progress and achieve campaign benchmarks. Coordinated cross-functionally to regularly launch, track, and optimize digital product initiatives. Oversaw content strategy, including educational resources, organic social campaigns, email marketing, and landing pages. Designed a sustainable email program through 2x/week campaigns—including list building, segmentation, copy, and design—and 4x/quarter drip email updates, to increase conversion rate, ORs, and CTRs.
HEAT WAVES
Product Designer
Client Website
Designed digital products for clients across industries—including 3D renderings/gaming products and talent discovery platforms—in close collaboration with executive stakeholders in Design, Account Management, Technology, and Digital Strategy. Simplified complex flows and customer journeys to build scalable, organized, and branded digital systems. Drafted copy and messaging to assist in user wayfinding and customer success.
EVERYTABLE
Designer & Marketer
CASE STUDY
Client Website
Activated meaningful brand identity, positioning, and marketing strategies. Collaborated with the executive team to define brand pillars, comprehensive messaging framework, and visual and content strategy across brand touchpoints. Coordinated with Marketing & Ops teams to prepare, promote, and distribute marketing materials, managing logistics between the marketing team and all retail locations. Implemented department-wide project management systems.
7 FOR ALL MANKIND
Graphic Designer
CASE STUDY
Client Website
Worked closely with Marketing Director and Sr. Art Director to modernize the 7FAM brand, with a focus on a digital strategy & visual system. Owned email marketing strategy, design, and production, building a 16-template email database and dispatch strategy for 400,000+ recipients. Treated sale events as campaigns, developing a comprehensive visual and messaging framework for all DTC assets.
Email: phoebe.gallo94@gmail.com