Independent paid Meta creative strategy and performance marketing advisory.
Phoebe Gallo develops and executes Meta creative strategies for brands building sustainable, profitable paid advertising that balances performance with brand integrity.
Phoebe connects creative and performance by analyzing what works in your account, mapping competitive strategies, and building concepts that convert while preserving your brand positioning. This creates sustainable growth instead of constant creative churn.
Please reach out for detailed capabilities.
Primary offerings
+ Meta Creative Strategy
+ Account Performance Auditing and Competitive Intelligence
+ Creative Briefs and Direction
+ Executive Reporting
Profile
After nearly a decade working across creative development and performance marketing, from graphic design to brand marketing to Meta advertising strategy, Phoebe has partnered with brands across fashion, beauty, wellness, home goods, and technology to connect what looks good with what actually converts.
For the past six years, Phoebe has specialized exclusively in Meta creative strategy. She adapted brands’ creative strategies through major industry shifts - iOS 14, the pandemic, evolving algorithms - as creative has become the primary driver of performance on the platform.
Phoebe works with creative teams, media buyers, brand managers, and executives, translating between different priorities to ensure creative and performance objectives align.
Her background spans the full spectrum of brand expression and performance optimization, allowing her to build strategies that serve both.
How To Work Together
Ongoing retainer partnerships designed around your creative development cycles and performance objectives. Retainer structures allow for consistent strategic guidance and optimization as creative concepts develop, test, and scale.
High-level advisory retainers are also available for brands seeking strategic counsel on specific initiatives or quarterly planning.
All partnerships are customized based on your brand’s complexity, internal team structure, and market positioning.
Project inquiries: phoebe.gallo94@gmail.com
Contact
Inquiries: phoebe.gallo94@gmail.com
Phoebe Gallo develops and executes Meta creative strategies for brands building sustainable, profitable paid advertising that balances performance with brand integrity.
Phoebe connects creative and performance by analyzing what works in your account, mapping competitive strategies, and building concepts that convert while preserving your brand positioning. This creates sustainable growth instead of constant creative churn.
Please reach out for detailed capabilities.
Primary offerings
+ Meta Creative Strategy
+ Account Performance Auditing and Competitive Intelligence
+ Creative Briefs and Direction
+ Executive Reporting
Profile
After nearly a decade working across creative development and performance marketing, from graphic design to brand marketing to Meta advertising strategy, Phoebe has partnered with brands across fashion, beauty, wellness, home goods, and technology to connect what looks good with what actually converts.
For the past six years, Phoebe has specialized exclusively in Meta creative strategy. She adapted brands’ creative strategies through major industry shifts - iOS 14, the pandemic, evolving algorithms - as creative has become the primary driver of performance on the platform.
Phoebe works with creative teams, media buyers, brand managers, and executives, translating between different priorities to ensure creative and performance objectives align.
Her background spans the full spectrum of brand expression and performance optimization, allowing her to build strategies that serve both.
How To Work Together
Ongoing retainer partnerships designed around your creative development cycles and performance objectives. Retainer structures allow for consistent strategic guidance and optimization as creative concepts develop, test, and scale.
High-level advisory retainers are also available for brands seeking strategic counsel on specific initiatives or quarterly planning.
All partnerships are customized based on your brand’s complexity, internal team structure, and market positioning.
Project inquiries: phoebe.gallo94@gmail.com
Contact
Inquiries: phoebe.gallo94@gmail.com